BioDay

Discover Organic Living in Shopping Centres

This organic brand invites you to experience high-quality organic food in shopping centres, offering a fresh perspective on mindful consumption. We believe that every internal transformation begins with a new understanding of oneself. To truly shift how we consume, we must first look inward—to change our habits, we must start with ourselves.

What sets this brand apart is its commitment to not only offering organic products but fostering a deeper connection between consumers and their well-being. Every aspect of the brand is designed to promote sustainability and mindfulness, from the carefully selected organic food offerings to the atmosphere created in-store. It’s more than just food—it’s a lifestyle that nurtures both body and mind.

Working in close collaboration with architect Tereza Komárková, we created a seamless blend of brand strategy and interior design. Together, we implemented a holistic brand experience that extends into the physical space, creating an inviting, sustainably inspired atmosphere that reflects the company’s values of authenticity, well-being, and eco-conscious living.

Since launching in 2019, the client has received multiple offers for expansion into other shopping centres and gained significant media interest, positioning the company as a leader in the organic food industry. The rebrand not only elevated the brand’s visibility but also deepened customer connections by creating an engaging, purpose-driven retail experience.

Project Scope:
Complete Rebranding
Brand Strategy / Trueline
Brand Design
Graphic Design
Copywriting
POS/POP Materials
Integration of Branding into Interior Design
In-store Marketing

Architect: Tereza Komárková
Interior Realisation: FESCHU s.r.o.

Explore how we can create a unique, connection-driven brand experience for your business. Together, we can craft a brand that not only resonates but thrives.